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Western Digital Marketing — e-course
Self-paced course led by European digital professionals: how EU/US channels, funnels, and creative actually work.
01The problem
Western channels do not behave like their Chinese counterparts. Audiences, platform mechanics, and what reads as credible are all different, and tactics that win at home quietly underperform abroad.
02What we do
Practitioners who run EU and US campaigns walk you through the real mechanics: how the major channels rank and price attention, how funnels are built and measured, and what makes Western creative land. It is structured, candid, and built for operators, not theorists.
03Deliverables
- Eight on-demand modules covering channels, funnels, creative, and measurement
- Channel-by-channel playbooks for the major EU and US platforms
- Templates for funnel mapping, budgeting, and reporting
- Annotated teardown examples of Western campaigns
- A closing checklist to pressure-test your own plan
04Who leads it
Lead instructor — senior EU/US digital marketing practitioner (placeholder)
Questions
- Is this self-paced or live?
- Self-paced. You get on-demand access and work through it on your own schedule, returning to modules as you need them.
- Is it in Chinese or English?
- Materials are prepared for a bilingual audience. Speak to us about the format that suits your team.
- Will it cover my industry?
- The principles apply across sectors. For sector-specific execution, pair the course with our advisory.